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Blogs

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Weblogs, or Blogs as we more readily call them, are so well-indexed by search engines like Google that it would seem to be a wonder why all websites aren’t converted to blog format. They are also easy to navigate, brain-dead simple to build, and some blog programs even let you auto-populate the blog on a schedule, which is excellent for showing the search engines that your site is constantly being updated.

The Drawback? They’re a bit… Limited. People know a blog when they see it and feel it’s a bit childish because it’s assumed that it was a free blog that wasn’t difficult at all to put together. Also, the image of blogs is that kids these days make them by the dozens to tell all their friends about their daily lives… In truth most of that kind of kiddie crap has already migrated over to myspace!

The worst drawback, is of course, that they aren’t set up to run a business from. No eCommerce, and very little control over the flow of the presentation.

With all of that in mind, what exactly do you think I’m advocating them for to the world of internet marketing?  

There are in fact TWO excellent uses for blogs that most of the internet marketing crowd should be well aware of:

1. Link building in other people’s blogs.
2. AdSense Farming (VRE) your own blogs.

Anyone building website popularity needs to look into the many ways they can get their links posted in other people’s blogs. While the human opinion of them is still low, blog owners think little of adding one more like or posting to their site if it’s relevant at all. Meanwhile, the search engines absolutely love most blogs out there, as they are very easy to spider and the content is usually restricted to a central, specific theme on each blog.

You can:

1. Simply ask for a link to your site.
2. Make a post on open blogs, adding a link to your site.
3. Submit a post to closed blogs, asking for a link back to your site.
4. Start a blog under another name and have it link back to your site.

Those are the main four ways people do it, however this list is only really limited by your creativity.

AdSense farmers (those who own lots of websites with AdSense ads on them) have an even greater opportunity in Blogs. Their unique qualities are unparalleled for getting lots of content out there quickly, all with ads placed beside each post.

It wasn’t always this way. In the beginning, blogs had no way to include adverts of any kind, and certainly not AdSense ads up until 2004. Now there is a variety of blogs, both hosted off-site for free as well as on-site with blog programs like Wordpress, that allow for ads and anything else you might need to make a great AdSense Farm.     

If you’re new to blogs, I highly recommend going directly to Blogger.com and starting your own simple blog, just to see how mind-boggling easy it is.  Google bought Blogger back in 2003, (the same month that it opened its AdSense program) so you know that as online real estate, it is a prime location as it is well-spidered and holds a lot of weight in big G’s rankings.

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