SUB-Ingredient:
List Building
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Products to Download
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Training Documents (PDF) - Requires Adobe Reader
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Subscriber List building is without a doubt the hottest topic in the whole Internet Marketing niche these days. And for good reason… There’s no easier way to make money than to pitch your offers to a huge list of pre-screened people who are expecting to hear from you about the topic of your list… It’s like catching fish in a barrel with a net!
Getting thousands of interested people to opt-in to your list, however, is quite the opposite. Unless you’re in the business of selling solid-gold HumVees, you’ll likely need a couple thousand, if not 10,000 people, on your list before you start making enough money to pay all of your bills with.
There are plenty of people with only 4,000 people lists out there making a good living though; it all depends on the QUALITY of your list. How well screened are they? Did the Double-opt in? Did the sign up just to get something free, or are they interested in hearing everything you have to say, 24/7?
The ideal situation for building a list would be by the leader of a cult religion. Having fanatical followers is the easiest possible way to make a living, so naturally the list wouldn’t have to be very big. Perhaps under 100 even, because every ad a cult leader sends to his flock would have a 100% response rate. (Meaning everyone who got the email purchased the product.)
Back in the real world, however, the rest of us usually have to offer some incentive to get people to sign up for our newsletter lists. If you haven’t noticed it yet, my offering is the Vault, a pretty over-the-top collection of useful software and products put together to tempt even the most hard-hearted of members.
That means that I won’t have the best response rate of list owners. Many people will sign up to get the free stuff and many won’t even read my emails. I’m ok with that only because I plan on writing captivating and extremely useful newsletter editions that will sell themselves… Not you standard “pitchmail.” In fact, I won’t be pitching anything at all in the majority of my emails, only when I find something truly useful that I can’t give you guys for free.
---- End of gratuitous self-promotion ----
So how does one best build a list?
Offer the best content from the start. The better your content, the more likely it is that people will want to sign up for any newsletter you have just so they can get more of whatever it is you’re offering.
Also, make sure you use the double-opt-in approach. A list member is much more ‘qualified’ if he/she has clicked not once, but twice to get on your list, because the second time is in an email your autoresponder sends out to him or her and has made it through That’s about it. Bribes like mine, or more usually much smaller bribes work too, but they don’t lead to the highest-quality lists, and therefore you’ll need to find your own balance somewhere in-between mine and the cult leader’s level of list management. No one can tell you how big a list you should have, it’s unique to each and every niche out there.
After you’re done with the videos and PDFs here, for some advanced list building tactics go visit our Marketing Center and investigate the offerings at step 4. Keep in mind that those other lists aren’t yours, but they can be pretty easily converted over to your main list if you have one on the same topic and have something to bribe them over from one list to the other with.
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